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Search results for “BAR programme”
Marriott direct booking drive has Millennial travellers at its heart
07/04/2016
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12:53:40 PM
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Chris Robinson, Marriott’s senior manager for global ecommerce, says one of the drivers for the campaign also concerned how it is anticipating a major change in traveller demographics in the coming years.
Merge loyalty and pricing to drive direct hotel bookings
03/19/2015
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6:01:13 PM
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By integrating pricing strategies with loyalty programs, hotels can regain control of distribution, lower costs and provide a more satisfying experience to their customers from the point of booking.
Expedia relentlessly tests the science of user experience and vacation planning
02/29/2016
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9:38:38 AM
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What distinguishes Expedia is its dedication to understanding the psyche of the modern travel planner. Expedia’s leadership believes the knowledge of customers is what has allowed it to recover from earlier stumbles.
How hotels can personalize the customer experience to compete with Airbnb
03/23/2016
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11:16:54 AM
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Companies like Airbnb have blown the traditional market wide open and the most amazing thing about this service is that it owns no assets apart from a really well-designed, digital service. Hotels need to up their personalisation game.
Time for Chinese hotels to gear up for dynamic pricing
03/22/2016
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11:08:55 AM
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In China, travel companies are still predominantly working on static rates. In fact, some of the Chinese OTAs work on this model too.
Hotels need to master digital user experience to catch up to OTAs
10/20/2015
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2:32:38 PM
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As online travel agencies (OTAs) continue to gain market share, there’s a current sense of frustration among many hoteliers that they face an unwinnable battle.
How crowdfunding is changing the luxury hotel industry
10/13/2015
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3:04:56 PM
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If a travel jacket raising $9 million on Kickstarter proves anything, it’s that crowdfunding is as good for generating cash as it is for buzz.
Ctrip gears up for tougher battles in hotel contracting in Asia
06/09/2015
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7:08:01 AM
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The leading OTA acknowledges that signing of direct contracts with hotels isn’t a straightforward task in overseas markets. But the team is expanding in early days of Ctrip’s globalization.
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